Recently I was asked by the luxury silverware brand, Cristofle to work with them to create a unique event. We decided to do it in two parts, one aim was to showcase their gorgeous mini trays and the other was to show how the tray can be the centrepiece of party presentation and is not just something that drinks are brought in on, to then be put back in the kitchen, especially when they are as beautiful as these Cristofle trays!
These were shot by Photographer Edwina Cottino using trays from the Vertigo, Jardin d’Eden and Royal Cisile ranges.We actually shot seven varieties including Emirati sushi , French deserts as well canapes set out as the Emirati flag and the idea was to present food gifts to your guests not unlike the Japanese bento box where food is beautifully presented for the individual.
The second part of our tray event was a VIP party, kindly hosted by Sheika al Qamze at her beautiful house. We set out a Christofle tray extravaganze on her seven meter dining room table. The format was based on the traditional Jardin a la Francaise, (you have to imagine the beautifully kept gardens of Versaille) where geometry and negative space is the key. The event was a huge success and everyone enjoyed the new ideas we brought to the table as well aseating the delicious food!!
A huge thank you to Gwendoline Fontaine and her team, Marie Elena and Farah from Christofle, to the Hyatt Regency for their exquisite food and to Shereen Saifudeen from Havas PR. Look out for more coverage in Dec edition of Marie Claire UAE and Russian Emirates. Christofle can be found at Dubai Mall, MOE and Tanagra at Wafi so don’t forget to put a a little silver tray on the Christmas list. They are adorable!