Last week I met Fadi Younes who is the proud owner of The Frozen Yogurt Factory in Dubai Mall. As you can imagine shooting anything frozen is tricky, with ice cream it is preferable to use fake as it can be controlled and therefore quicker in the long run. These yoghurts however had to look like Mr Whippy straight out of the machines. Sometimes these are made in resin by very talented props makers, but this is very expensive, takes time and once the model arrives there is only so much you can do with it!
I went down to the store earlier in the week to select some of the 50 toppings for our shoot, these range from fresh fruit, gummy bears, mini choc chips and grated oreos (one of the top sellers I was told!) I also had a little practice on the machines and as I suspected it was hard to get that perfect pyramid swirl! We also timed the yoghurts and worked out we had 3 to 4 mins to shoot each one! Scary!!
Fadi had three machines and the yoghurt mix, strawberry, mango and coconut delivered to The Studio the night before the shoot. Once the machine is turned on this mix is frozen in a matter of minutes ready to be dispensed, amazing! Luckily Fadi is excellent at making these yoghurt swirls so I concentrated on working on the composition and balancing the colours of the toppings. We worked out that freezing the yoghurt once a perfect swirl had been created gave us a valuable few more minutes on set!
Just after lunch, Fadi, whose background is in graphic design came up with an idea he wanted to try. We had earlier discussed that we like the yoghurt clean and I had placed the strawberries around it as opposed to on it. Fadi wanted to go step further and do circles in the flavoured syrups around the yoghurt and place the toppings in this. It made for a much more exciting image as there was movement as well as texture. I loved Fadi’s enthusiasm once we got going with this idea!
Frozen yoghurt is a much healthier treat than ice cream as it has a lot less calories. The Frozen Yogurt Factory has positive feedback in Time Out and when I visited the store there were people constantly popping in. One of the great things is that you pay by weight and it is self service so you can decide exactly how much of each topping you want.
You will find the store by the cinema, opposite Sega Republic, Dubai Mall. If you are off shopping this weekend why not pop in for a guilt-free treat!